About Us
About
Amoura
Amoura is our way of bringing love and glow back into everyday jewellery. The name comes from amour and aura, and that’s the feeling we chase, pieces that sit softly on your skin, slip into your routine, and still have the confidence to catch your reflection in a passing window. We call it modern Indian luxury because it carries our culture’s grace without the weight of occasion: jewellery you can wear to class, to work, to dinner, and to the kind of nights you remember.
We work with karigars who obsess over every edge and clasp. Each piece is checked, polished, and made to keep its shine, with purity and weight clearly stated so you always know what you’re wearing.
Jewellery should feel effortless on a Tuesday and unforgettable on a Saturday; that balance is our north star.
A note from
The Founder
Dear you, I’m Pihu Singla, a graduate from Delhi University the kind who always saved festival nights and free periods for ideas small stalls, tiny hustles, dreams scribbled in the margins. I grew up around my dad’s silver-and-gold work weights, purity, hallmarks were everyday words at home. Amoura is me picking up that thread and weaving it into a brand for our lives now.
I want daily-wear pieces that make regular moments feel styled the metro ride, the lecture, the coffee run. Curated with care, hand to hand, heart to heart. I want them to live with you, not rest in a box; to help you level up without noise; to take the metals we grew up with and shape them in a way that feels modern, personal, and yours.